“Most businesses don’t have a data problem. They have a ‘nobody’s looked at this honestly’ problem.”
You already know something’s off.
You’re a sales leader. You can feel when the pipeline is soft, when the forecast is wishful thinking, when the team is gaming the comp plan. But the data that’s supposed to confirm it? It’s buried across three tools and nobody trusts it anyway.
The CRM Black Hole
Data goes in. Insights never come out. Your CRM is a logging tool disguised as a strategy platform, and everyone knows it.
The Gut-Call Tax
Every decision you make without clean data carries a cost. You just can't see it yet — and that's the problem.
The Weekly Fire Drill
Your ops sync shouldn't be the first time you see the numbers. By the time you're reacting, the quarter is already shaped.
The Transparency Audit
See what you’ve been missing — and what it’s costing you.
A 2-week diagnostic of your pipeline, commissions, and reporting. I dig into your data, sit with your context, and come back with a clear-eyed readout of where you’re flying blind.
You walk away smarter regardless of what happens next. That’s the point.
If we move forward with a bespoke dashboard, your full audit investment applies toward the build.
The dashboard you’ve been building in your head.
Most dashboards are built for data teams. These are built for the person who has to make the call.
Custom, intelligent visibility tools designed around your specific sales org — pipeline health, forecast accuracy, rep performance, commission tracking — all in one place. Updated in real time. And yes, you can ask it questions in plain English.
Conversational
Ask your data a question. Get an answer. No ticket, no dev, no waiting.
Custom Logic
Your comp plan, your quotas, your pipeline stages. Not a template — your business.
Real-Time
Stop waiting for the weekly sync to find out what happened last week.
Built by someone who’s lived in the numbers.
I spent years as a VP of Sales — setting quotas, building comp plans, staring at forecasts and trying to figure out what was real. I know what it feels like to make a big call with bad data, and I know what changes when you finally have visibility you can trust.
That’s what I build now. Not reports. Not dashboards that collect dust. Tools that actually help you lead.